DLI MEMBERS ALESSIA COUTURE OF THE UNITED ARAB EMIRATES MADE A BIG SPLASH IN A RECENT ISSUE OF FORBES MAGAZINE'S MIDDLE EAST EDITION
The article explains the country's growing appetite for high-end retail items, including high fashion clothing. DLI only has two other member cleaners in the nation so finding a good drycleaner can be very difficult for citizens.
Jane Zellers recently took a trip to the UAE to help Alessia Couture's staff learn more about handling coveted designer pieces with professional cleaning.
An image that ran with the article shows Zellera and two staffers wearing white gloves while inspecting an immaculate wedding gown.
Alessia Couture has branded itself as "the first couture and sustainable cleaner in the UAE," according to the Forbes article. The company "provides a range of [custom] and professional services to customers including couture and leather or suede cleaning, wedding gown preservation, fine drycleaning and specialist care for children's wear."
To ensure a positive customer experience with their services, company staff use a seven step process:
1. Garment detailing and inspection
2. Minor repairs
3. Stain removal
5. Hand finishing
The company prides itself on its forward-looking view of offering the best quality service and cleaning "from the first phone call to the delivery."
Alessia Couture's services are available in the UAE, Kuwait, Qatar, and Saudi Arabia via concierge service.